Bank Transfer Day: San Diego County CU’s Checking Promotion Leads to Membership Surge
Compared to September’s membership growth numbers, membership grew by 62% more in October, bringing its total member count to 221,470 at the end of the month, she said.
“Bank Transfer Day was a huge success for San Diego County Credit Union,” Halleck said. “Our highest account openings were attributable to dissatisfied Bank of America customers, with Chase Bank and Wells Fargo following closely behind.”
The $5.3 billion CU kicked off a free checking account promotion, “Shred Your Big Bank Debit Card,” on Oct. 31, which encourages members to open a free checking account at San Diego County CU and post photos of themselves shredding their old bank debit card on the CU’s Facebook page for a chance to win $1,000. The promotion runs through Nov. 30.
“What’s exciting is that many members decided to open their account online, which coincides with the promotion on Facebook,” Halleck said. “I suspect that we will continue to see account growth through the end of the year as many big bank customers evaluate their banking relationships.”