While APL FCU didn’t do any special marketing for Bank Transfer Day, the $353 million credit union in Laurel, Md., did see a bump in memberships, including the month running up to Nov. 5.
APL FCU Marketing Director Kevin Marvel said the credit union had nine new members sign up in their branches, which was an increase from the typical range of four to five on a Saturday “so it wasn’t a crazy increase, but a nice bump. We also received several online membership applications over the weekend – definitely more of those than usual.”
However, APL FCU ended October with a 70% increase in debit cards issued over October last year, and November has also started off very strong, Marvel said.
“The hits on the debit card page on aplfcu.org were up 323% from September, while the switch kit page was up 50%. We also had 15-20% increases on our ‘Who Can Join’ and ‘Membership Application’ pages,” he said. “Definitely some good numbers coming in.”
Marvel added, “I was a little worried B of A’s announcement that they were no longer planning to charge the $5 fee would take some of the wind out of the Bank Transfer Day sails, but it seems like folks are still fed up with all the fees.”
Disclosure: Cooke is a member of APL FCU.