With a play on Gloria Gaynor’s “I Will Survive” anthem, the song gives a quick overview of the steps needed to move funds from a big bank to a credit union. The music video was created as a way to help credit unions spread the word to consumers about the credit union difference.
“Sometimes it helps to get an important message across if you take something people know and turn it on its head,” said Disclosure band member Christopher Morris, who is also director of communications at the National Credit Union Foundation. “And like everything we do, we don’t take ourselves too seriously to help make it entertaining.”
Within minutes of its release this morning, the music video was posted on the official Bank Transfer Day Facebook page.
Launched by Kristen Christian, a Los Angeles art gallery owner unhappy with her bank, Nov. 5 has been dubbed Bank Transfer Day, when consumers act on their frustration with big banks by switching to a community bank or credit union.
“The idea of moving your money to a credit union is a hot topic now because of Bank Transfer Day, but we hope credit unions will find value in sharing our video long after November 5th,” said Disclosures band member Chad Helminak who is web producer/member development strategist at the Wisconsin Credit Union League
The Disclosures are an all-acoustic, “thrift-rock” music duo consisting of Helminak and Morris.