Bank Transfer Day: New Jersey Radio Ads, CUNA T-Shirts Plug Away
The Bank Transfer Day hype now includes T-shirts from CUNA and radio ads from the New Jersey Credit Union League.
CUNA said it has ordered an unspecified quantity of T-shirts – two types – “to thank new joiners and reward existing members.” The “fun” T-shirts are being produced in “the spirit of “the Nov. 5 event, the trade group said.
The T-shirts are available for sale on CUNA’s International Credit Union day website and are priced base on quantity.
Meanwhile, the New Jersey league said it began airing a series of 10-second radio commercials on 101.5 FM along with various other stations throughout the state “to build awareness” about Bank Transfer Day. The commercials will air until Nov. 5, the league said.
The latest marketing pitches for Bank Transfer Day comes as online bloggers and some industry analysts continued to question how many accounts would actually shift before or on Nov. 5, and the curious timing of the event on a Saturday.
“Much like the Occupy Wall Street movement, Bank Transfer Day feels like it wants to be a full-blown revolution, but in the annals of history, this event will probably be regarded as little more than a minor bank customer uprising,” wrote the Financial Brand, which has posted a blog titled “4 Reasons ‘Bank Transfer Day’ is Silly.”
Financial Brand compared Bank Transfer Day to the Huffington Post “Move Your Money” efforts which reports said drew little new business to credit unions.