The 21,000-member Eagle Community Credit Union is reaping the benefits of an endorsement from personal finance author Dave Ramsey.
Eagle Community is a $191 million CU headquartered in Lake Forest, Calif.
“Dave is a big supporter of credit unions, and when the opportunity came up to partner with him, we jumped on it. As a Dave Ramsey fan, I know how loyal his listeners are. Those are the kind of people we want to work with–those are the people credit unions were created for,” said Emily Friesen, vice president of marketing for Eagle.
The CU said that Ramsey employees visited the CUs branches in the weeks leading up to the endorsement to make sure the credit union held the level of customer service that Ramsey demands from the organizations that he partners with.
“The folks at Eagle Community Credit Union are who I would recommend to my friends and family,” Ramsey said in the radio ad. The endorsement has driven hundreds of unique visitors to EagleCu.org/Dave in the last three months, the CU said.
In addition to new members, the Ramsey endorsement has influenced existing members to open new accounts with the CU and use more of its products and services, the credit union said.