Credit unions in Ohio and South Carolina are aiming to capitalize on anti-bank sentiment.
The Central Ohio Chapter of Credit Unions has leveraged the “Bank Transfer Day” buzz to draw attention to its "Bump Your Bank" campaign.
Area residents can pick up a “Bump Your Bank” magnet at a branch and register it on bumpyourbank.com. In addition to a chance to win prizes, the microsite provides 10 reasons to join a credit union, links to the latest news about the good credit unions do in their communities, and member testimonials.
Locals who are spotted sporting a “Bump Your Bank” magnet on their car are entered in a weekly random drawing. Though only one person wins a week, all spotted vehicles are automatically entered in the grand prize drawing for $1,000.
Over in South Carolina, some 32 credit unions have pledged to keep their debit cards free.
The signed pledge reiterates the credit unions’ dedication to uphold the credit union philosophy of people helping people by “continuing to offer fairly priced banking services to our members. In addition, I pledge our credit union will abstain from charging a fee for members to use our debit card for as long as market conditions allow us to do so.”
According to Anne Shivers, CEO of the $73 million Carolina Collegiate FCU in Columbia, the move has been another way to shine a light on the credit union difference.
“While we understand the need for banks to look for ways to survive under new regulations, we believe in providing the best banking experience for our members, with as little cost to them as possible,” said Shivers.