For its multiple projects designed to raise credit union awareness, Invest in America has been named the 2012 Herb Wegner Memorial Award for Outstanding Program.
“Rarely has the awards and nominating committee collective scored a program so high,” said Bob Schumacher, chairman of the National Credit Union Foundation awards and recognition committee. “When you look at the numbers that support Invest in America’s efforts, the outcome is so overwhelming, it’s hard to grasp or comprehend all its immensity.”
Invest in America was first started in late 2008 by CUcorp, a wholly owned subsidiary of the Michigan Credit Union League, which later became CU Solutions Group, a national marketing company which currently manages the program.
The program provides consumers with discounts, supports credit unions with a program designed to increase member loyalty, and funds financial literacy initiatives such as Biz Kid$.
Invest in America has since grown to also become an enhancement program helping credit unions to add vehicle loans, increase debit/credit card transactions/balances and provide noninterest income opportunities, according to the NCUF.
Nearly 3,000 credit unions nationwide, representing more than 70% of credit union members, now support the program.
Invest in America will be presented with the award at a dinner hosted by the NCUF at the Grand Hyatt Washington on March 19, 2012 during CUNA’s Governmental Affairs Conference.