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From the July 27, 2011 issue of Credit Union Times Magazine • Subscribe!

A Profile of the Baby Boom Generation

Boomers Comprise 39.6% of U.S. Adult Population

Summary Information

  • Baby boomers make up 39.6% of the adult individuals in the U.S. credit union space.
  • Baby boomers were born in 1946-1964.
  • Only age, gender, consumer segment and attitudes are determined for each individual, all other data is household.

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