The $1 billion credit union is the latest to sign on to a consumer auto finance lending exchange.
The Radcliff, Ky.-based credit union’s partnership with BlueYield aims to bring an alternative to
consumers who are seeking an alternative to dealer-sourced financing, according to the company.
BlueYield said its national network creates a platform for marrying the automotive finance needs
of borrowers with the financial resources of lenders.
The Mission Viejo, Calif.-based company said it provides financing solutions through several
alliances.
“Their relationship with national affinity partners like the AAA gives us an opportunity for high
quality auto loan portfolio growth that we otherwise wouldn’t have,” said Rebecca Ates, vice
president of lending at Fort Knox FCU.
The credit union serves more than 75,000 members.
