A new arrangement between CUSO Financial Services LP and its sister broker-dealer firm aims to help credit unions and banks grow their investment programs.
The San Diego-based broker-dealers CFS and Sorrento Pacific Financial LLC, which have shared management and back office resources for a few years, recently expanded their support teams to include two new program development managers and four regional program managers.
The new position, program development manager, was created to work with senior executives at the financial institutions to match the needs of each institution with the broker-dealers’ core service and product offerings to increase profitability, according to CFS.
The four regional program managers will design sales and marketing plans and supervise the advisors by assisting them with implementation of plans.
CFS President/CEO Valorie Seyfert, who also serves in the same roles at SPF, said an extensive search was performed to find the right talent to expand the companies’ program development services.