ATM Manufacturer Credits Machines for Aiding CU Membership Growth
Wincor Nixdorf, a leading international ATM manufacturer headquartered in Germany, says a Michigan credit union increased its membership by 35,000 new members after it installed the firm's ATMs in 2004.
The 87,000-member, $577 million Michigan First Credit Union, headquartered in Lathrup Village, a suburb of Detroit, has installed 18 Wincor ATMs since 2004, the company said, opting for the ProCash ATM model that includes cash and check deposit modules.
The company reported that since deploying the machines, the credit union has added 1,400 new members a month and First Michigan’s CEO, Michael Poulos, credited the machines with allowing the credit union to serve more members with fewer branches.
“Without the Wincor Nixdorf ATMs, Michigan First would have needed many more branches to handle the increased volume,” said Poulos. “Member service is about more than greeting members with a smile and a hello – it’s about offering technology and services that fit their lifestyles and, ultimately, help achieve their financial goals.”
The CU branded the machine as MoneyWorks Banking Centers and the company said that the machines can handle 320,000 transactions per month, or about three times the volume a teller could process.
The credit union added that the ATMs have allowed it to shift more front line staff away from routine transaction functions and into more detailed and diversified member service.