Associated Credit Union Offers Integrated Web Presence
Amy Baker was a little alarmed recently when she logged onto her familiar online banking website, and it didn’t look so familiar anymore.
"I panicked for a moment, actually," the Atlanta attorney said. But the panic turned to pleasure when she realized her recent transactions weren’t missing but instead were now on the new site she was directed to by Associated Credit Union.
That family aside, IFS said its stats show that 110% more members have used FinanceWorks for the first time at Associated since the launch of the new integrated platform last September, that 13.2% more actively use it to aggregate and manage their finances and that the credit union’s online banking adoption has gone up 5%.
California-based IFS said nearly 3 million consumers are now using the new platform at client banks and credit unions and said that bodes well for those businesses, citing its recent annual Online Financial Management Survey that found that 52% of banking customers said they would leave their current financial institution for one that offers better money management capabilities.