Long-Term Care Insurance Helps CUSO Financial Services Grow
A recent campaign has helped an investment CUSO grow its life and long-term care insurance programs by 79%.
The San Diego-based CUSO Financial Services LP, a broker-dealer and investment adviser, said it implemented a campaign to help its representatives and their clients, especially those getting closer to retirement, navigate market turbulence through financial accounts reviews.
As a result, the company said, it grew its fee-based advisory services by 59% and life and long-term care insurance by 79%.
"While we've always recommended that registered representatives hold regular meetings with clients, we knew that the last few years have created anxiety for many investors,” said Valorie Seyfert, president/CEO of CFS.
Seyfert said CFS supported its representatives with program assessment research, training, marketing assistance and technology tools to help them complete thorough reviews.
The CUSO said it also signed 11 new credit union investment programs to its customer roster in the past year, including five managed programs and six dual-employee programs.