Despite the ongoing recession, the $5.2 billion American Airlines Federal Credit Union has found a significant percentage of its members still open to credit card offers.
The Fort Worth, Texas, institution said it saw strong member response from two convenience check marketing campaigns, one in late 2010 and the other earlier this year.
The late 2010 campaign enjoyed a response of 3.37% and brought AA Credit Union’s card balances up by $1.7 million. The early 2011 campaign saw 2.96% of members offered the checks respond and lift balances by $1.5 million, the 224,000-member credit union said.
AA Credit Union gave partial credit for the success to its card processing CUSO, PSCU Financial Services, for helping it analyze its base of cardholders to determine which would be most open to the offers.