With a new Facebook ad entitled “VCU in the Final Four,” the $2 billion Virginia Credit Union of Richmond wasted little time Monday in joining in the celebration of the underdog Virginia Commonwealth University Rams basketball team winning a “Final Four” berth in Sunday's NCAA championship game.

“We've long had a good longstanding relationship with the university and we already had been running ads charting the progress of the team in the student newspaper, Commonwealth Times,” explained Glenn Birch, director of public relations.

Monday's congratulatory ad on Facebook, under the headline “Go Rams,” noted that the basketball team had “shown the entire country who VCU really is and what you are capable of.”

Virginia Credit Union, said the ad, “is proud to be your credit union and our staff and members are cheering you on.”

Furthering the university link with a plug for financial literacy, the CU reminded students that this week VCU is offering a seminar for graduating seniors called “Making It” and while all the attention is on the basketball team, “another type of March Madness should be strictly avoided–graduating from college without an honest look at your financial situation.”

On that front the Richmond CU said the 45-minute March 31 seminar would offer “practical guidance on steps students should take to ensure they start on the right financial footing.”

In addition to the seminar, seniors may sign up for a 30-minute one-on-one financial checkup on campus staring today. “The individual appointments address specific questions students may have about managing debt, setting goals, and creating and sticking to a budget,” said VCU.

Instant Insights /

Virginia CU Runs &lsquo;Final Four&rsquo; Ads

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