In the digital age, with more and more members contacting their credit unions through the Internet or a mobile device, traditional branches can seem a bit quaint and old-fashioned.
Not so, said Teresa Halleck, president/CEO of San Diego County Credit Union. Halleck moved into the top slot at SDCCU in August, after heading The Golden 1 Credit Union since 2002. During her tenure, the number of Golden 1 branches blossomed from 65 to 84.
While embracing today's technology-driven world, she's convinced most members want the option of walking into a branch when they need to or want to. Yes, the credit union's anywhere, anyway, anytime approach means members can use SDCCU's "On the Go Branch" mobile banking through their iPhone, BlackBerry and most mobile phones. But it also means walking up to a familiar teller at a convenient branch.
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