Indiana CU Gets Deep Target
A $51 million Indiana credit union is the first of 350 credit unions running on the HomeCU online banking platform to deploy the targeted banner solution from Deep Target Inc.
Perfect Circle CU of Hagerstown, Ind., asked HomeCU to help it implement the DeepTarget OLB, secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking channels, the companies and credit union said.
HomeCU is the online banking platform from Database Management Services of Boise, Idaho. Deep Target is based in Huntsville, Ala., and is an e-marketing software company formed by a group of former Raddon employees.
Joe Pearson, president of DMS, said his company worked with Perfect Circle and DeepTarget to create the interface after the credit union expressed an interest in it.
"Now, with HomeCU supporting this capability, our other clients can also take advantage and reap the benefits of this unique marketing technology," he said.CUs,