Biz Kid$, the industry-funded and nationally syndicated financial education program on PBS, has won its biggest shot in the arm in years-a $700,000 pledge from an Invest in America unit of the Michigan Credit Union League.
The funds will help pay the $1.7 million tab to underwrite the fourth season of the Emmy Award-winning series, which teaches youngsters financial literacy.
The contribution was made by CU Village, the Michigan League's umbrella marketing firm that helps run Invest in America.
The president/CEO of the Michigan League, David Adams, said the league is making the donation in line with a separate appeal to all CUs and league partners to set aside 10% of their year-end rebate from the Invest/Sprint marketing incentive to defray the $1.7 million cost of the 2011 season.
"Since its inception America's credit unions have exclusively funded Biz Kid$ as our industry's gift to financial education," said Adams. "To date, $8.55 million has been contributed to fund BizKid$ and to continue to thrive as a system program well into the future. Biz Kid$ warrants the collaborative financial support of the credit union community."
Adams said he anticipates CUs "will see this as an opportunity to continue supporting the program without having it affect tightening budgets.
"Biz Kid$ is a terrific program and a win-win for everybody and demonstrates anew the spirit of collaboration in our movement," said Adams.
Since its inception in 2006 by the Washington State Credit Union League and follow up launch in 2008, Biz Kid$ each week reaches 192 million households and 1.2 million students and teachers via the companion classroom curriculum.
Adams delivered his announcement of the CU Village donation during the annual convention of the Washington Credit Union League held earlier this month. Adams is a former president/CEO of that league.