After 75 years, E53 Federal Credit Union has a new name and brand image.
The Linden, N.J.-based credit union will now be known as Motion Federal Credit Union.
According to Motion FCU President/CEO Michael Greenwood, the new name, which signifies energy and action, represents the credit union's focus on helping members achieve their individual financial vision and goals by "Moving Dreams Forward."
"It signals the launch of several new directions to better meet the diverse needs of a growing membership," said Greenwood. "More than a phrase, our tagline is a philosophy of moving forward and continuing the tradition of safe, secure and flexible banking to all members. We have a solid foundation to grow a progressive and thriving financial institution that ultimately maximizes member value."
In addition to a new name, logo and tagline, the more contemporary rebranding effort includes a revamped more interactive, easy-to-navigate website and customized programs.