CommunityAmerica CU Launches Commercials and Microsite
With the launch of three new commercials CommunityAmerica Credit Union has issued an invitation to locals to join in for a unique banking experience.
The spots feature fictional CommunityAmerica members Jen, Sarah and Ken each speaking in a town hall meeting setting. With a mix of live action, motion graphics and computer animation, the spots are designed to show how credit unions are different from, and better than banks. Each spot wraps with the character saying "I'm proud to be a CommunityAmerican" and directs consumers to the microsite youcanjoinin.com to learn more.
The site features a short video that highlights a few of the reasons why CommunityAmerica is unique, Financial Makeover 2010 Challenge and the CommunityAmerica Arcade where consumers can play games like Sizzle's Stampede and help the credit union spread the message of peace, love and financial happiness by running bankers out of town.