LemmonTree Marketing Group wants to get leaders talking about the future of credit unions.
To jump-start the conversation, the firm has launched a new microsite, "Credit Union Sustainability, 2010 and Beyond" at mycuresource.com.
The site features 10 video interviews with a mix of credit union executives and marketing professionals answering the question, "What do you think are the opportunities and challenges for credit unions to sustain the industry into the future?" Visitors can leave a comment as well as join in the conversation.
According to LemmonTree Marketing Group President Nicolette Lemmon, providing commentary or video posts from other credit union professionals, vendors, and insiders will help form thought leadership.
"The ability of credit unions to survive and thrive hinges on the collective leadership and dynamics of executives across the industry," said Lemmon. "Having the conversation about opportunities and challenges with several executives from our clients seemed a good place to start."