TNB Cards services has launched a Web site to help its client credit unions better market their credit and debit cards.
The subsidiary of credit union owned Town North Bank said its new Advanced Marketing Portal will let their credit unions customize pre-designed promotional materials by adding their own creative elements, such as unique pictures and color schemes to complement their branding.
The new Web site will streamline management of card promotion and enhance the planning, design, and execution of card marketing campaigns. It provides access to everything credit unions need for card promotions in one convenient online location.
With AMP, credit unions can effectively manage an entire marketing campaign from start to finish-including enrollment in a campaign, design of the creative, proofing and approval of creative materials and monitoring the status of each step in the development of the promotion, TNB said.
"With AMP, credit unions now can simply and affordably develop one-of-a-kind marketing materials," said Mark Fenner, senior vice president, TNB Card Services. "We've made it easy for our credit union clients to create promotional materials unique to their individual credit union. By automating the process, AMP streamlines the development of a card promotion."
