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From the July-29, 2009 issue of Credit Union Times Magazine • Subscribe!
BancVue Splits Marketing Costs
BancVue is jointly funding the KASASA marketing effort in Season FCU's community because Seasons is the first CU in the area to begin offering the products. But CEO Gabriel Krajicek said that eventually BancVue wants to combine marketing budgets of local institutions using KASASA to market the products.
"What we found is that, on their own, no local community bank or credit union is going to have the marketing budget to match one of the big national banks in its community," Krajicek explained.
"But if the financial institutions offering KASASA products are willing to work with us and let us combine parts of their marketing budgets with the parts of marketing budgets from other institutions offering KASASA, we can build a marketing budget which is bigger than anything a national bank can bring that area," he said.
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