Invest in America Boasts 57,000 Car Sales
Since the Invest in America program went nationwide in January, it has generated 57,000 car sales, with 80% of those sales financed by credit unions.
The total car sales equals $1.4 billion in sales and an estimated $1.1 billion in credit union auto loans.
"This shows that credit unions are making a significant impact for the domestic car industry when it is really very needed," said David Adams, CEO of CUcorp, the subsidiary of the Michigan Credit Union League that has been at the forefront of the program since its inception.
CU Growth Solutions, the marketing arm of CUcorp, has develop two TV commercials that are currently running in Michigan and are also available for the 1,000 credit unions that are involved in Invest in America.