RENO, Nev. — Two years into the Sierra Schools Credit Union name change to Clearstar Financial and the credit union is starting to reap the rewards of its new brand identity.
Founded by a teachers' union in 1949, the credit union grew to such an extent over the years that it changed to a community charter.
"Despite spending several thousand in marketing to get the word out that anyone could join the credit union, with the influx of people relocating to Reno from California and the word 'school' in our name, potential members automatically assumed that they had to be a teacher to be a part of the credit union," said Clearstar Financial Associate Vice President Sales/Business Development Kellie George. "To make the most of the population growth happening in the area, we made the decision to remove that hurdle and change our name to be more inclusive."
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