The credit union executive joined CU Times' Inside the PRO Studio to discuss financial empowerment, building community trust and why impact should be treated as a core business strategy.

The 10 finalists in the largest asset category transformed marketing into a vehicle for financial education, market expansion, member acquisition and memorable experiences.

Initiatives support youth, education, housing, health care and local programs.

Special event gives children facing medical challenges early access to the Tucson Comic-Con.