{
  "author": {
    "name": "Sue Woodard",
    "webUrl": "/author/profile/sue-woodard/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 2,
    "social": [],
    "articles": [
      {
        "uri": "/2021/04/26/3-steps-to-creating-meaningful-member-experiences-in-a-digital-world/",
        "title": "3 Steps to Creating Meaningful Member Experiences in a Digital World",
        "byline": "Sue Woodard",
        "kicker": "Expert Opinion",
        "prettyDate": "April 26, 2021",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/sue-woodard/",
            "name": "Sue Woodard"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "A top-notch member service strategy involves empathy, analytics and celebration.",
        "body": null
      },
      {
        "uri": "/2012/07/30/guest-opinion-no-one-is-interested-in-your-ads/",
        "title": "Guest Opinion: No One is Interested in Your Ads",
        "byline": "Sue Woodard",
        "kicker": "Commentary",
        "prettyDate": "July 30, 2012",
        "timeToRead": "4 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/sue-woodard/",
            "name": "Sue Woodard"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "One of the most intriguing concepts in understanding and marketing to Gen Y and who doesnt want a younger membership is that they dont like to be sold to. In fact, in our world of information overload and marketing-clogged brain cells, no age group is really all that...",
        "body": null
      }
    ]
  }
}