{
  "author": {
    "name": "Roger Ahern",
    "webUrl": "/author/profile/roger-ahern/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 1,
    "social": [],
    "articles": [
      {
        "uri": "/2011/12/02/prequalifying-to-boost-response-and-reduce-risk/",
        "title": "Prequalifying to Boost Response and Reduce Risk",
        "byline": " Roger Ahern ",
        "kicker": "Commentary",
        "prettyDate": "December 02, 2011",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/roger-ahern/",
            "name": "Roger Ahern"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "Rather than blindly sending messages to countless prospects and hoping for a 2% response rate (at best) messages can now be targeted to (and customized for) each individual candidate. While this shift has spelled imminent doom for the U.S. Postal Service, its been a boon to marketers.",
        "body": null
      }
    ]
  }
}