{
  "author": {
    "name": "Kenneth Bator",
    "webUrl": "/author/profile/kenneth-bator/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 1,
    "social": [],
    "articles": [
      {
        "uri": "/2014/09/12/how-do-you-spell-roi/",
        "title": "How Do You Spell ROI?",
        "byline": "Kenneth Bator",
        "kicker": "",
        "prettyDate": "September 12, 2014",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/kenneth-bator/",
            "name": "Kenneth Bator"
          }
        ],
        "kickerNode": [],
        "summary": "The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.",
        "body": null
      }
    ]
  }
}