{
  "author": {
    "name": "Ezra Becker Antoni Guitart",
    "webUrl": "/author/profile/ezra-becker-antoni-guitart/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 1,
    "social": [],
    "articles": [
      {
        "uri": "/2013/10/09/measuring-the-loyalty-effect-guest-opinion/",
        "title": "Measuring the Loyalty Effect: Guest Opinion",
        "byline": "Ezra Becker, Antoni Guitart",
        "kicker": "",
        "prettyDate": "October 09, 2013",
        "timeToRead": "4 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/ezra-becker-antoni-guitart/",
            "name": "Ezra Becker, Antoni Guitart"
          }
        ],
        "kickerNode": [],
        "summary": "Lenders are always challenged with finding innovative ways to grow their portfolios. As the appeal of broad-market direct marketing dwindles in our highly competitive marketplace, lending institutions are moving to more-targeted acquisition strategies by leveraging a deeper understanding of a members lifetime value.",
        "body": null
      }
    ]
  }
}