{
  "author": {
    "name": "Brian Clark",
    "webUrl": "/author/profile/brian-clark/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 2,
    "social": [],
    "articles": [
      {
        "uri": "/2013/10/09/learn-from-banks-online-mistakes-with-older-members-guest-opinion/",
        "title": "Learn From Banks’ Online Mistakes With Older Members: Guest Opinion",
        "byline": "Brian Clark",
        "kicker": "",
        "prettyDate": "October 09, 2013",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/brian-clark/",
            "name": "Brian Clark"
          }
        ],
        "kickerNode": [],
        "summary": "During a recent evaluation of a group of banks on customer effort levels required to interact in areas like branch banking, mobile websites, customer assistance and online banking, the results showed that the 45 to 65 age group, the most frequent bankers exerted the most effort to bank online.",
        "body": null
      },
      {
        "uri": "/2013/07/31/pull-back-curtain-on-member-experience-guest-opinion/",
        "title": "Pull Back Curtain on Member Experience: Guest Opinion",
        "byline": "Brian Clark",
        "kicker": "",
        "prettyDate": "July 31, 2013",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/brian-clark/",
            "name": "Brian Clark"
          }
        ],
        "kickerNode": [],
        "summary": "Building a rewarding customer experience is more than a play it by ear project. Its a systematic journey to determine what works best for your audience and to anticipate their needs and desires. As it result, it demands governance.",
        "body": null
      }
    ]
  }
}