For what feels like ages now, credit union leaders have been told to embrace change – that in order to stay relevant and competitive, they must be willing to adapt to societal and technological evolutions. Basically, to avoid becoming that grumpy old guy in a rocking chair lamenting about how much better things were in "his day."
Hopping on board with the latest technology and social media platforms is a common move associated with embracing change. As awkward as it may be, older generations such as baby boomers who follow the digital communications lead of Gen Zers are more likely to connect successfully with young consumers – those whom credit unions must win over if they want to survive into the future.
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