A better digital experience. (Image: Shutterstock)
Credit unions occupy a unique niche in the financial services industry – they are non-for-profit organizations with a mission to ensure the financial well-being of their members and the communities they serve. They have thrived by offering meaningful, personalized and high-touch experiences, which have allowed them to build lasting relationships with members. But their operating model traditionally has relied on their employees going above and beyond to serve with limited support from technology.
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