The great transition of members adopting digital banking during the pandemic may have led some executives to ask: Does this mean branches are dying?
The short answer is no, but the longer answer may come as a surprise.
Research commissioned by fintech software provider Backbase in Atlanta and conducted by Cornerstone Advisors in Scottsdale, Ariz., surveyed 3,105 U.S. consumers during the second quarter of last year. The survey looked at the pandemic's impact on consumers' behaviors and attitudes and how it affected the ways they use digital, branches and contact centers, and the role of employee interaction.
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