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Credit union leaders are accustomed to making decisions based on values. People across generations are replacing old habits with new, more values-based choices about brands, the workplace and how they want their work-life setup to look going forward. This should impact the credit union industry in positive ways. A shift toward a more values-based society opens opportunities for credit unions, which are, and have been since their inception, committed to values-based service for their members, employees, communities and other stakeholders.
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