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When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUS and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. In regard to COVID-19, far be it from me to tell credit union leaders what they should be doing operationally at this time. But when it comes to crisis communications and reputation management, I believe they can learn plenty from previous crises to navigate us through this pandemic.
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