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The $12.6 billion First Tech Federal Credit Union in San Jose, Calif., had a problem – the company's employee recognition tool wasn't working. The previous tool was outdated, it wasn't social and its reward amounts weren't meaningful. In addition, the former program's budget was parsed out to leaders and the amounts were small; because of this, it didn't encourage employee participation or cross-team participation, explained Chary Krout, former SVP, human resources at First Tech and current founder/co-owner of Cultivate.
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