Multi-generational family walking dog
By better allocating marketing budget dollars from traditional and digital advertising to a new focus on video and "phygital" marketing platforms, marketing teams can scale and maximize return on invest … OK, now that I have just the marketing folks' attention, I want to tell you this: I believe in you. It is no easy task to do what you do – to be the engine of your organization responsible for driving financial results without much of a budget to do so, often playing the scapegoat when budgeted projections aren't met, all while keeping a shiny smile on your brand and staying true to what it represents to those who interact with the brand.
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