Do you need to shake things up – in a good way? We all know the financial services industry is facing an unprecedented challenge from outside disruptors. From digital technology to the emergence of fintechs to changes in consumer preferences and expectations, today's banks and credit unions are being confronted by fast-moving forces that threaten to siphon off significant market share. 

Shrinking Brick-and-Mortar Footprint

Financial institutions that do business primarily through branches may be feeling the most heat. The brick-and-mortar branch risks irrelevance in a world where the internet's role as distribution channel continues to expand, and account holders continue their migration to digital purveyors of financial services products and services. 

We know consumers still value proximity and convenience when it comes to choosing a primary financial institution. Branches continue to be the cornerstone of account holder loyalty. But this loyalty is slipping as more agile and innovative entrants are using data and technology to reshape and respond quickly to consumers' financial service needs. 

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