Digital security firm Gemalto has launched EMV card technology that uses fingerprints instead of PINs to authenticate users at the point of sale, according to a company announcement.

To use the technology, customers insert their cards into the payment terminal and then place their fingers on a sensor that compares their scanned fingerprints to biometric data stored on their EMV cards.

"Gemalto's biometric sensor payment card is based on the principle that biometric data should always remain in the hands of end users," the company said in a press release.

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