Gen X investors stand out from both their younger and older counterparts in terms of priorities, preferences and concerns, and provide RIAs and fee-based advisors with a huge opportunity to tap into a valuable client segment, according to a study released Monday by Jefferson National, a Nationwide business.

The study showed that 52% of Gen X investors do not have an advisor, and are least likely to seek advice even though they are in their prime earning years, 37 to 52, and are poised to build and inherit $22 trillion in financial assets by 2030, up from $5 trillion in 2015.

"Being in their prime earning years and next in line for inheritance, Gen X is a vital segment for advisors to target in order to enhance profitability and set their firms up for future success," Craig Hawley, head of Nationwide's advisory solutions business, said in a statement.

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Michael S. Fischer

Michael S. Fischer is a longtime contributing writer for ThinkAdvisor. He previously reported on trade and intellectual property topics for the Economist Intelligence Unit and covered the hedge fund industry for MARHedge and Reuters News Service.