As the saying goes, to run with the big dogs, you have to get off the porch. No doubt, it's a challenge for smaller financial institutions to differentiate themselves from the pack when there are much bigger, stronger animals pushing you to the back.
Credit card teams know what I'm talking about.
It can feel almost impossible to get the product in front of members when Capitol One, Chase – and now PayPal and Amazon – are flooding airwaves, social networks and inboxes with ridiculously impressive-sounding credit card and rewards offers.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
