A lack of consumer education, long, drawn out underwriting processes and widespread misconceptions around life insurance have provided significant headwind for credit unions seeking to provide members with important life insurance protection.
But with September being dubbed "Life Insurance Awareness Month" by The Life and Health Insurance Foundation for Education (Life Happens), this month presents credit unions with an opportunity to re-evaluate how they offer life insurance to make sure the product is generating income and adding value for members.
Here are three techniques to revamp the way your credit union offers life insurance products:
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