While many millennials are hanging out on Snapchat, they could care less about the ads, according to a survey 3,000 adults conducted by Fluent LLC, a New York City-based marketing firm.
What 's more, millennials, say Snapchat is just a fad, and they expect to eventually outgrow it.
While Snapchat's main selling point to marketers is that it reaches the coveted millennial audience, 69% of all users said they skip the Snapchat ads always or often, according to the Fluent LLC survey. Moreover, 80% of 18 to 24 year-olds said they always or often ignore the ads.
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