These days, social media offers organizations tremendous business advantages in terms of reaching current and potential new members. In fact, the number of organizations now actively using social media as one of its standard outbound forms of communications is on the rise.
With that being said, some social media channels are more popular than others and staying compliant is the key driver. For example, according to data from the Smarsh annual compliance survey for 2016, the use of Twitter and LinkedIn by compliance professionals, as well as those employed at financial services firms, has grown considerably where the use of Facebook has not.
BYOP vs. BYOD
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