There are benefits to satisfying the mobile experience expectations of millennials for financial institutions, and especially credit unions. However, the business opportunity to please older millennials might be even more rewarding.
Not all millennials think alike according to a report, "The Millennial Influence: How Their Love of Mobile Shapes Commerce," conducted by Black Diamond, Wash,-based Osterman Research on behalf of San Diego-based Mitek.
The survey of more than 3,000 smartphone-equipped millennials in the U.S. studied a variety of topics related to mobile device use, purchase habits, desire to use mobile devices more extensively, and their financial goals. The report also separated millennials into three age groups: younger millennials (18 to 22), mid-range millennials (23 to 28) and older millennials (29 to 34).
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
