Your credit union's brand seems dated … and maybe a little tired.
You question whether it will help attract a new, younger generation of members. You wonder if it will travel as you expand your territory. And, it just doesn't appear to shine next to those bold new brands of your bank competitors.
But what's really gotten your attention is that even a casual appraisal of your brand has you joining your colleagues in saying, "That's not really who we are" or "That's not what we aspire to be."
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