Identity deception is a common theme uniting most successful phishing attacks by opportunistic cybercriminals. They tap into the personal data cache available online to spoof the identities of people or brands.

That is a finding of San Mateo, Calif.-based security provider Agari's executive brief, Top Phishing Attacks: Discovery and Prevention Solutions.

Scammers are increasingly convincing unknowing victims to surrender confidential information or transfer money into fraudulent accounts. They also seek to spread malware and compromise IT environments by deceiving recipients into opening email attachments or clicking through to corrupted web pages.

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