When credit union cooperatives were first formed, volunteering time to guide the brotherhood's money had a strong intrinsic value. The credit unions approved your chairman's auto loan on good faith and a handshake, so he could make it to work and feed his family. Loyalty like that doesn't happen anymore.
The most effective volunteers are those who can give strategic counsel and direction while maintaining their own sustainability and competence.
How can a credit union create such a sexy board? By utilizing the following four C's of effectiveness to become a high-functioning and engaged volunteer group that together can tackle any industry or community challenge.
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