Credit unions must know technology as well as they know banking. Technology is the strategic, convenient, streamlined way to serve members using a device that rarely leaves their side. These same members are your future.

Michigan First Federal Credit Union President/CEO Michael Poulos agreed credit union executives must understand technology and its application at least as well as they know banking. Little innovation exists in the business of banking, he said, but, "Where innovation is required is in the technical delivery of those products and services. Failure to understand those new methods and channels will lead to failure."

The very definition of member service is being disrupted. "Today member service is about being able to predict when and how Jane accesses her checking account…" according to TMG President/CEO Shazia Manus. "Technology and analytics will not only let credit union staff in on these behaviors; it will help them understand how to evolve everyday financial transactions into surprisingly delightful moments." She pointed out that Cartwheel knows the deals you like the minute you walk into a Target, as an example.